Three different pricing objectives relate to a firm's profit. One objective, known as ________, occurs when a firm sets a profit goal, usually determined by its board of directors.
A) maximizing current profit
B) managing for long-run profits
C) target return
D) break-even strategy
E) minimizing risk

Question

Quizplus · Accepted Answer

Target return is a pricing objective where a firm sets a specific profit goal, often determined by its board of directors.

Three Different Pricing Objectives Relate to a Firm's Profit