If a firm's profit is high enough for it to remain in business, a pricing objective may be to ________, which will in turn may lead to increases in market share and profit.
A) increase the commitment to social responsibility
B) increase dollar sales revenue
C) decrease unit volume while maintaining price
D) increase research and development funding for new product line extensions
E) continue with previous policies that seem to be working

Question

Quizplus · Accepted Answer

Increasing dollar sales revenue can lead to higher market share and profit, as it focuses on expanding sales and potentially capturing a larger portion of the market.

If a Firm's Profit Is High Enough for It to Remain