-In the UMD10: CDI/BDI Marketing Dashboard above,which segment consumes the most fruit drinks?

Question

Quizplus · Accepted Answer

According to the UMD10: CDI/BDI Marketing Dashboard, households with children 7 to 12 years old have the highest CDI (Category Development Index) for fruit drinks at 138, indicating that they consume fruit drinks at a higher rate compared to the overall population. Meanwhile, households with children 6 years old or under have the lowest CDI at 93, indicating that they consume fruit drinks at a lower rate compared to the overall population. However, it should be noted that the BDI (Brand Development Index) and CDI measurements show inconsistencies, particularly for the segment of children under the age of six. Therefore, the data should be interpreted with caution.

-In the UMD10: CDI/BDI Marketing Dashboard Above,which Segment Consumes the Most