Kemps Dairy makes Life Savers Real Fruit Sherbet (with the flavors of a favorite childhood candy).Kemps Dairy had to pay Wrigley,the owner of the Life Savers brand name,a fee to market this concoction.This is most likely an example of __________.

Question

Quizplus · Accepted Answer

This scenario describes brand licensing where Kemps Dairy has paid a fee to Wrigley, the owner of the Life Savers brand, to market their Real Fruit Sherbet with the Life Savers name.

Kemps Dairy Makes Life Savers Real Fruit Sherbet (With the Flavors