Gatorade successfully used a __________ strategy when it introduced Gatorade G2.

Question

Quizplus · Accepted Answer

Gatorade introduced G2 as a subbrand, which is a strategy that involves launching a new product under an existing brand name. In this case, G2 is a low-calorie version of Gatorade, and it carries the Gatorade name along with its own unique identifier. Subbranding is useful when companies want to leverage an established brand name to introduce new products that are related to the core offering.

Gatorade Successfully Used a __________ Strategy When It Introduced Gatorade