A __________ is a brand strategy designed to counteract or confront competitors' brands.

Question

Quizplus · Accepted Answer

A fighting brand is a brand strategy designed to directly compete with and confront competitors' brands. It is used to win market share and protect established brands from challengers. Co-branding involves combining two or more brands in order to create a new product or service, while a private brand is a brand owned by a retailer and used on products they sell. Brand extension involves applying an existing brand name to a new product category, and a subbrand is a brand that is a part of a larger parent brand. None of these fully encompass the definition of a fighting brand.

A __________ Is a Brand Strategy Designed to Counteract or Confront