Despite the success of its Pentium chips,Intel faced a major threat from competitors like AMD's K6 chips that were cheaper and better placed to serve the emerging low-cost PC market.Intel wanted to protect the brand equity and price premium of its Pentium chips,but it also wanted to avoid AMD gaining a foothold into the lower end of the market.So it created Celeron as a cheaper less powerful version of its Pentium chips to serve this market.This is a notable example of a __________.

Question

Quizplus · Accepted Answer

This is a notable example of a fighting brand, which is a lower-priced product introduced by a company to compete with rival companies' offerings in a particular market segment, without harming the company's existing brand or market share. In this case, Intel introduced Celeron to compete with AMD's K6 chips in the low-cost PC market, without compromising the brand equity and price premium of its Pentium chips.

Despite the Success of Its Pentium Chips,Intel Faced a Major