Multibranding Refers to a Branding Strategy in Which a Firm

Multibranding refers to a branding strategy in which a firm __________.

A) gives each product a distinct name, which is useful when each brand is intended for a different market segment
B) uses different brand names for the same product across multiple countries
C) uses one name for all its products in a product class
D) produces products but sell them under the brand name of a wholesaler or retailer
E) contractually, and for a fee, allows other firms to use its brand name, requiring that the product be made to its specifications