of the following are true about product line extensions EXCEPT:
A) This strategy practice can result in lower advertising and promotion costs.
B) A risk that comes with product line extensions is that sales of an extension may come at the expense of other items in the company's product line.
C) A product line extension raises the level of brand awareness.
D) Line extensions work best when they provide incremental company revenue by taking sales away from competing brands.
E) Having strong brand equity allows a marketer to use a current brand name to enter a different product class.
Correct Answer:
Verified
Q272: Figure 11-7 Q274: Multiproduct branding refers to a branding strategy Q287: Another name for multiproduct branding is Q313: Tylenol successfully used _ with the introduction Q315: risk with _ is that too many Q316: a company manufactures a new product with Q317: Toro Company makes Toro snow blowers,Toro lawn Q321: Multibranding refers to a branding strategy in Q322: Which of the following is NOT true Q323: General Mills teams up with Hershey Foods
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A)that
A)mixed branding.
B)uniform
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