Question 1

Another name for multiproduct branding is __________.

Accepted Answer

Multiproduct branding is also known as family branding, where a single brand name is used for multiple product lines. All the products under one brand name will have similar brand identity, logo, and packaging, creating brand recognition and loyalty among customers.

Question 2

Subbranding involves __________.

Accepted Answer

Subbranding involves combining a corporate brand with a new brand to distinguish a part of its product line from others. Option A is a form of co-branding, option B is a form of rebranding, option D is a form of knockoff branding, and option E is a form of brand extension.

Question 3

Gatorade successfully used a__________ strategy when it introduced Gatorade G2.

Accepted Answer

Subbranding is a strategy where a company extends its brand by creating a new product under the parent brand. Gatorade used a subbranding strategy when it introduced Gatorade G2, which is a low-calorie version of its original sports drink. The parent brand, Gatorade, is clearly recognizable in the subbrand name, G2. This allows Gatorade to leverage its brand equity while also differentiating its products to meet the needs of different customer segments.

Question 4

Which of the following statements about product line extensions is most accurate?

Accepted Answer

A product line extension is a strategy where a company introduces a new product into an existing product line with the same brand name, and it is generally used with multiproduct branding. There are risks associated with this strategy, such as cannibalization of sales from existing products, but it can also lead to increased profitability by leveraging existing brand equity and reducing advertising and promotional costs. Option A is incorrect because advertising costs may go down or stay the same with a product line extension. Option B is incorrect because there are risks associated with this strategy as mentioned. Option C is incorrect because advertising with a retailer is not the same as a product line extension. Option E is incorrect because multibranding refers to a strategy where a company has multiple brands in the same product category.

Question 5

of the following are multiproduct branding practices EXCEPT __________.

Accepted Answer

Multibranding is a strategy where a company markets multiple brands in the same category, which is different from multiproduct branding practices that involve using a single brand for multiple products.

Question 6

Brand extensions require__________.

Accepted Answer

The answer of Brand extensions require__________.
...

Question 7

branding strategy in which a company uses one name for all its products in a product class is referred to as __________.

Accepted Answer

Multiproduct branding is a branding strategy in which a company uses one name for all its products in a product class. This helps to create brand recognition and loyalty across the entire product line and simplifies marketing efforts. Example: Coca-Cola, which uses the same brand name for all its soft drink products.

Question 8

Every product manufactured by the maker of Slim-Fast carries the Slim-Fast brand name.This company uses __________.

Accepted Answer

Slim-Fast uses family branding, which is when all products are marketed under the same brand name.

Question 9

Figure 11-7
-Companies can employ several different branding strategies.In Figure 11-7 above,"C" represents a __________ strategy.

Accepted Answer

Companies can employ several different branding strategies,including multiproduct branding (C);multibranding (D);private branding (A);and mixed branding (B).

Question 10

Combining a corporate or family brand with a new brand to distinguish a part of its product line from others is referred to as __________.

Accepted Answer

The specific strategy described in the question is subbranding, which involves creating a new brand that is distinct from the parent or family brand but still connected to it.

Question 11

a company uses a product line extension,it __________.

Accepted Answer

Product line extension involves adding a new product with the existing brand name to target a new market segment within the same product class. This helps the company to leverage on its brand equity and cater to the changing needs and preferences of its customers. Option A and E suggest creating a new brand name, which is not the case in product line extension. Option C and D are not related to product line extension.

Question 12

Bayer aspirin is sold in the original strength,in a safety-coated version,in an extra-strength version,and in a version designed especially for women.The manufacturer of Bayer aspirin is using __________.

Accepted Answer

The manufacturer of Bayer aspirin is extending its product line by offering various versions of the same product, such as original strength, safety-coated, extra-strength, and a version designed for women. Therefore, the correct choice is product line extension.

Question 13

Tylenol successfully used __________ with the introduction of Tylenol Arthritis Pain,Tylenol Sinus Congestion & Pain Daytime,Tylenol Cold and Flu,and Tylenol PM.

Accepted Answer

Tylenol has introduced subbrands such as Tylenol Arthritis Pain, Tylenol Sinus Congestion & Pain Daytime, Tylenol Cold and Flu, and Tylenol PM, indicating that these products are part of the Tylenol brand family but have unique features and benefits. This is an example of subbranding.

Question 14

Figure 11-7
-Companies can employ several different branding strategies.In Figure 11-7 above,"D" represents a __________ strategy.

Accepted Answer

Companies can employ several different branding strategies,including multiproduct branding (C);multibranding (D);private branding (A);and mixed branding (B).

Question 15

risk with __________ is that too many uses for one brand name can dilute the meaning of a brand for consumers.

Accepted Answer

Brand extensions refer to using an established brand name for new products or product lines. The risk with brand extensions is that too many uses for one brand name can dilute the meaning of a brand for consumers, as they may not be able to associate the brand with a particular product or set of values. This can lead to confusion and loss of brand equity.

Question 16

a company manufactures a new product with the current brand name to enter a new market segment in its product class,it is using __________.

Accepted Answer

The answer of a company manufactures a new product with...

Question 17

Toro Company makes Toro snow blowers,Toro lawn mowers,Toro yard tools,and Toro sprinkler systems.The Toro Company uses a __________ branding strategy.

Accepted Answer

The Toro Company uses family branding strategy because all its products are marketed under the same brand name "Toro".

Question 18

of the following are true about product line extensions EXCEPT:

Accepted Answer

The answer of of the following are true about product...

Question 19

Multiproduct branding refers to a branding strategy __________.

Accepted Answer

Multiproduct branding refers to a branding strategy in which a company uses one name for all its products in a product class. This is also known as family branding or umbrella branding. Examples of companies using this strategy include Coca-Cola, Nike, and Apple, which use their brand names for various products they sell.

Question 20

Another name for multiproduct branding is __________.

Accepted Answer

The answer of Another name for multiproduct branding is __________.
...

Quiz 11: Managing Successful Products,Services,and Brands

Another name for multiproduct branding is __________.

Subbranding involves __________.

Gatorade successfully used a__________ strategy when it introduced Gatorade G2.

Which of the following statements about product line extensions is most accurate?

of the following are multiproduct branding practices EXCEPT __________.

Brand extensions require__________.

branding strategy in which a company uses one name for all its products in a product class is referred to as __________.

Every product manufactured by the maker of Slim-Fast carries the Slim-Fast brand name.This company uses __________.

Figure 11-7 -Companies can employ several different branding strategies.In Figure 11-7 above,"C" represents a __________ strategy.

Combining a corporate or family brand with a new brand to distinguish a part of its product line from others is referred to as __________.

a company uses a product line extension,it __________.

Bayer aspirin is sold in the original strength,in a safety-coated version,in an extra-strength version,and in a version designed especially for women.The manufacturer of Bayer aspirin is using __________.

Tylenol successfully used __________ with the introduction of Tylenol Arthritis Pain,Tylenol Sinus Congestion & Pain Daytime,Tylenol Cold and Flu,and Tylenol PM.

Figure 11-7 -Companies can employ several different branding strategies.In Figure 11-7 above,"D" represents a __________ strategy.

risk with __________ is that too many uses for one brand name can dilute the meaning of a brand for consumers.

a company manufactures a new product with the current brand name to enter a new market segment in its product class,it is using __________.

Toro Company makes Toro snow blowers,Toro lawn mowers,Toro yard tools,and Toro sprinkler systems.The Toro Company uses a __________ branding strategy.

of the following are true about product line extensions EXCEPT:

Multiproduct branding refers to a branding strategy __________.

Another name for multiproduct branding is __________.