branding strategy in which a company uses one name for all its products in a product class is referred to as __________.

Question

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Multiproduct branding is a branding strategy in which a company uses one name for all its products in a product class. This helps to create brand recognition and loyalty across the entire product line and simplifies marketing efforts. Example: Coca-Cola, which uses the same brand name for all its soft drink products.

Branding Strategy in Which a Company Uses One Name for All