Hillside coffee comes in single-serving, self-heating containers. Not only does this benefit people on the go, it is a popular product with people in areas prone to hurricanes or blizzards because they can still have hot coffee when there is no electricity. This demonstrates which benefit of good packaging?

Question

Quizplus · Accepted Answer

The benefit being demonstrated here is the functional benefit, where the packaging is providing a practical function to the consumer by allowing them to heat their coffee without electricity in situations where it may not be available.

Hillside Coffee Comes in Single-Serving, Self-Heating Containers