To better connect with its customers,Kraft did what with its Chips Ahoy! cookies?
A) gave the products a more interesting brand personality
B) created additional brand extensions,such as adding chocolate dipped and mint dipped
C) engaged in a co-branding effort with Blue Bell ice cream
D) complied with ISO 9000 total quality management guidelines due to its expansion into Asian markets
E) created a patented resealable opening in the bag for easy access and freshness
Correct Answer:
Verified
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