Question 1

The challenges of packaging and labeling are often global.Two of the particular types of challenges facing global manufacturers are health and safety concerns and __________.

Accepted Answer

The question specifically mentions "challenges facing global manufacturers," and one of the primary challenges facing global manufacturers today is addressing ongoing environmental concerns. This requires designing packaging and labeling solutions that are sustainable, eco-friendly and able to meet various regulations and standards across different regions and countries.

Question 2

Products such as Yoplait's Go-GURT portable low-fat yogurt in a tube demonstrate the importance of the __________ of packaging.

Accepted Answer

The portable low-fat yogurt in a tube, like Go-GURTS, demonstrates the functional benefits of packaging, as it allows for easy and convenient on-the-go consumption without the need for utensils or a bowl.

Question 3

The communication aspect of packaging on a can of Campbell's soup would most likely be of the greatest benefit to __________.

Accepted Answer

People with dietary restrictions rely on the communication aspect of packaging to ensure that the product they are purchasing is safe for them to consume. Campbell's soup packaging typically includes information about allergens and ingredients, making it easier for those with dietary restrictions to make informed purchasing decisions.

Question 4

The Reynolds's Aluminum foil box has two side tabs that say "Press Here to Lock Roll" to keep the roll of foil in place during use.This demonstrates which elements of good packaging?

Accepted Answer

The answer of The Reynolds's Aluminum foil box has two...

Question 5

To better connect with its customers,Kraft did what with its Chips Ahoy! cookies?

Accepted Answer

By creating a patented resealable opening in the bag for easy access and freshness, Kraft better connected with its customers by addressing a common pain point and improving the convenience of the product.

Question 6

Hillside coffee comes in single-serving,self-heating containers.Not only does this benefit people on the go,it is a popular product with people in areas prone to hurricanes or blizzards because they can still have hot coffee when there is no electricity.This demonstrates which benefit of good packaging?

Accepted Answer

The benefit being demonstrated here is the functional benefit of good packaging, as it allows for the coffee to be conveniently and easily heated without the need for external heat sources.

Question 7

Four key challenges that package and label designers face include: (1)connecting with customers; (2)environmental concerns; (3)health,safety,and security issues; and (4)__________.

Accepted Answer

The answer of Four key challenges that package and label...

Question 8

While there are 4 Ps of marketing,there are the __________ Ps of services.

Accepted Answer

The 7 Ps of services marketing include the original 4 Ps (Product, Price, Place, Promotion) plus People, Process, and Physical Evidence, which are essential for service-based businesses.

Question 9

Product packaging such as the Pringles cylindrical package is one example of the product's __________.

Accepted Answer

The answer of Product packaging such as the Pringles cylindrical...

Question 10

Four key challenges that package and label designers face include: (1)__________; (2)environmental concerns; (3)health,safety,and security issues; and (4)cost reduction.

Accepted Answer

The answer of Four key challenges that package and label...

Question 11

When they were first introduced,peel-back aluminum seals were seen as a great alternative to using a traditional can opener to open cans because many people sliced their fingers with can openers.As soon as the technology became more widely available,many manufacturers switched to this safer,more flexible seal.This packaging innovation demonstrated the importance of a __________.

Accepted Answer

The passage highlights the functional benefit of peel-back aluminum seals, which was to provide a safer and more flexible option for opening cans without slicing fingers.

Question 12

Packaging that provides convenience,product quality,protection,or easy storage offers what kind of benefits?

Accepted Answer

Packaging that provides convenience, product quality, protection, or easy storage offers functional benefits. These benefits are related to the practical functions that the packaging serves, such as keeping products fresh and protected, making it easy to use or transport, and ensuring product quality.

Question 13

Four key challenges that package and label designers face include: (1)connecting with customers; (2)environmental concerns; (3)__________; and (4)cost reduction.

Accepted Answer

The answer of Four key challenges that package and label...

Question 14

The environmental challenges of packaging and labeling are often global in nature.These include all of the following EXCEPT:

Accepted Answer

Cultural norms are not a global environmental challenge of packaging and labeling, as they vary from region to region and can be addressed through localized strategies. The other options are global challenges that require worldwide efforts to address.

Question 15

An expanded marketing mix for services that includes the four Ps (product,price,promotion,and place or distribution)as well as people,physical environment,and process,is referred to as the __________.

Accepted Answer

The seven Ps of services is the expanded marketing mix that includes the traditional four Ps (product, price, promotion, and place or distribution) as well as people, physical environment, and process. This extended framework is necessary for services as they are intangible and require a different approach to marketing compared to physical products.

Question 16

The belief that products originating from one country would be of better or worse quality than the products from another country illustrates the __________ benefits that packaging information can provide.

Accepted Answer

The belief that products originating from one country would be of better or worse quality than the products from another country is an example of perceptual benefits that packaging information can provide. Perceptual benefits are related to the psychological impact of packaging, such as brand image, quality perception, or emotional appeal.

Question 17

The challenges of packaging and labeling are often global.One particular challenge facing global manufacturers involves __________.

Accepted Answer

Environmental concerns are a worldwide issue and packaging and labeling must address these concerns globally to ensure compliance with regulations and consumer preferences.

Question 18

Which of the following statements about are perceptual benefits conveyed by a product's packaging and labeling is NOT true?

Accepted Answer

This statement is true. Packaging and labeling must satisfy legal requirements for the conveyance of important information such as ingredients, nutritional value, and potential allergens.

Question 19

The time a product can be stored before it spoils is referred to as its __________.

Accepted Answer

The term shelf life specifically refers to the time a product can be stored without spoiling or becoming unfit for use. The use-by date and expiration date are specific types of shelf life indicators that may be printed on product packaging, while spoilage index and product life cycle are broader concepts not directly tied to storage duration.

Question 20

Four key challenges that package and label designers face include: (1)connecting with customers; (2)__________; (3)health,safety,and security issues; and (4)cost reduction.

Accepted Answer

The answer of Four key challenges that package and label...

Quiz 10: Managing Successful Products, Services, and Brands

The challenges of packaging and labeling are often global.Two of the particular types of challenges facing global manufacturers are health and safety concerns and __________.

Products such as Yoplait's Go-GURT portable low-fat yogurt in a tube demonstrate the importance of the __________ of packaging.

The communication aspect of packaging on a can of Campbell's soup would most likely be of the greatest benefit to __________.

The Reynolds's Aluminum foil box has two side tabs that say "Press Here to Lock Roll" to keep the roll of foil in place during use.This demonstrates which elements of good packaging?

To better connect with its customers,Kraft did what with its Chips Ahoy! cookies?

Four key challenges that package and label designers face include: (1) connecting with customers; (2) environmental concerns; (3) health,safety,and security issues; and (4) __________.

While there are 4 Ps of marketing,there are the __________ Ps of services.

Product packaging such as the Pringles cylindrical package is one example of the product's __________.

Four key challenges that package and label designers face include: (1) __________; (2) environmental concerns; (3) health,safety,and security issues; and (4) cost reduction.

Packaging that provides convenience,product quality,protection,or easy storage offers what kind of benefits?

Four key challenges that package and label designers face include: (1) connecting with customers; (2) environmental concerns; (3) __________; and (4) cost reduction.

The environmental challenges of packaging and labeling are often global in nature.These include all of the following EXCEPT:

An expanded marketing mix for services that includes the four Ps (product,price,promotion,and place or distribution) as well as people,physical environment,and process,is referred to as the __________.

The belief that products originating from one country would be of better or worse quality than the products from another country illustrates the __________ benefits that packaging information can provide.

The challenges of packaging and labeling are often global.One particular challenge facing global manufacturers involves __________.

Which of the following statements about are perceptual benefits conveyed by a product's packaging and labeling is NOT true?

The time a product can be stored before it spoils is referred to as its __________.

Four key challenges that package and label designers face include: (1) connecting with customers; (2) __________; (3) health,safety,and security issues; and (4) cost reduction.