An expanded marketing mix for services that includes the four Ps (product,price,promotion,and place or distribution)as well as people,physical environment,and process,is referred to as the __________.

Question

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The seven Ps of services is the expanded marketing mix that includes the traditional four Ps (product, price, promotion, and place or distribution) as well as people, physical environment, and process. This extended framework is necessary for services as they are intangible and require a different approach to marketing compared to physical products.

An Expanded Marketing Mix for Services That Includes the Four