How a person establishes expectations for a service not yet experienced is influenced by word-of-mouth communications, __________, past experiences, and promotional activities.
A)personal needs
B)the economy
C)consumer income
D)competitive trends
E)how the organization delivers its service

Question

Quizplus · Accepted Answer

Personal needs influence expectations as they shape what a person desires or requires from a service, impacting their anticipation of the service's performance.

How a Person Establishes Expectations for a Service Not Yet