More than half of all U.S.households are composed of only one or two persons,so Aunt Jemima offers one serving meals -such as its Ham & Egg Scramble and Oatmeal Pancakes.Aunt Jemima is using __________ as the basis to segment its market.
A)usage rates
B)usage patterns
C)behavior characteristics
D)demographic characteristics
E)psychographic characteristics

Question

Quizplus · Accepted Answer

The fact about the households being composed of only one or two persons is a demographic characteristic, which Aunt Jemima is using as the basis for segmenting its market. Demographic segmentation is the process of dividing a market into smaller groups based on characteristics such as age, gender, income, education, and household size.

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