Which of the following statements best illustrates geographic segmentation?
A)GE builds a downsized microwave oven to hang under kitchen cabinets.
B)Del Monte offers a line of canned fruit with no added sugar or artificial sweeteners.
C)In China,KFC sells a spicier chicken the farther away its restaurants are from the coastal areas.
D)A fast-food hamburger restaurant is only open for breakfast on weekdays and Saturdays but not Sundays.
E)A gourmet grocer advertises its services on a small-audience classical music station even though there is a much larger-audience rock station in the area.

Question

Quizplus · Accepted Answer

KFC has discovered that to be a successful global marketer,it must be willing to adapt to the taste preferences of different geographic regions.

Which of the Following Statements Best Illustrates Geographic Segmentation