Campbell Soup Co. found that its canned nacho cheese sauce, which could be heated and poured directly onto nacho chips, was too spicy for Americans in the East and not spicy enough for those in the West and Southwest. Today, Campbell's plants in Texas and California produce a spicier nacho cheese sauce than what is produced in the other plants. Campbell's is using ________ segmentation.
A) demographic
B) behavioral
C) economic
D) geographic
E) psychographic

Question

Quizplus · Accepted Answer

Campbell's is using geographic segmentation, as they are adjusting their product based on the regional preferences of consumers in different parts of the country.