Which of the following statements demonstrate the formation of a segment based on household size?
A) Campbell's makes a spicier nacho cheese sauce for its distributors in Texas than it does in Maine.
B) GE built a smaller microwave oven to hang under kitchen cabinets.
C) Del Monte offers a line of canned fruit with no added sugar or artificial sweeteners.
D) A fast-food hamburger restaurant is only open for breakfast on weekdays and Saturdays but not Sundays.
E) A gourmet grocer advertises its services on a small-audience classical music station even though there is a much larger-audience rock station in the area.

Question

Quizplus · Accepted Answer

GE built a smaller microwave oven to hang under kitchen cabinets, which could be appealing to smaller households or those with limited kitchen space, demonstrating segmentation based on household size.

Which of the Following Statements Demonstrate the Formation of a Segment