Segmentation based on some subjective mental or emotional attributes,aspirations,or needs of prospective customers is referred to as
A)behavioral segmentation.
B)affective segmentation.
C)socioeconomic segmentation.
D)psychographic segmentation.
E)sociocultural segmentation.

Question

Quizplus · Accepted Answer

Key term definition-psychographic segmentation.

Segmentation Based on Some Subjective Mental or Emotional Attributes,aspirations,or Needs