Data Refers to the

Data refers to the

A) subjective psychographic feelings collected by an organization upon which it bases subsequent actions.
B) objective demographic characteristics collected by an organization upon which it bases subsequent actions.
C) facts and figures related to the problem that are divided into two main parts: secondary data and primary data.
D) information collected by a source other than the company itself used to determine the best possible solution to a problem.
E) opinions collected from within a company to determine which alternative within a solution set offers the greatest opportunity for success of a marketing program.