When customers have their groceries scanned at the supermarket checkout counter,the data are collected and processed by services such as SymphonyIRIGroup's (IRI) InfoScan.Consumer product firms like Proctor & Gamble use data collected by IRI to allocate scarce marketing resources.Which of the following data are NOT
collected at retail checkout counters?

Question

Quizplus · Accepted Answer

Household demographics are not collected at retail checkout counters; they require additional data sources like loyalty programs or surveys.

When Customers Have Their Groceries Scanned at the Supermarket Checkout