Since global marketing is affected by economic considerations,a scan of the global marketplace should include which factor?
A)an analysis of cultural diversity within the country under consideration
B)regulatory constraints regarding contracts,mergers,and partnerships
C)an assessment of language differences including dialect variation
D)political and ideological differences between the countries involved
E)an assessment of the economic infrastructure in the involved countries

Question

Quizplus · Accepted Answer

Since global marketing is affected by economic considerations, an assessment of the economic infrastructure in the involved countries should be included in the scan of the global marketplace. This includes factors such as the GDP, inflation, exchange rates, and availability of resources. Understanding the economic environment can help in making informed decisions regarding pricing, distribution, and investment opportunities. Cultural diversity, regulatory constraints, language differences, and political and ideological differences are also important factors in global marketing but are not specifically related to economic considerations.

Since Global Marketing Is Affected by Economic Considerations,a Scan of the Global