Since global marketing is affected by economic considerations,a scan of the global marketplace should include which factor?
A)an analysis of cultural diversity within the country under consideration
B)regulatory constraints regarding contracts,mergers,and partnerships
C)an assessment of language differences including dialect variation
D)recognition of a country's currency exchange rates
E)political and ideological differences between the countries involved

Question

Quizplus · Accepted Answer

Currency exchange rates can greatly impact the success of global marketing efforts. It is important for companies to be aware of fluctuations in currency values in order to properly price products and manage finances. Other factors listed, such as cultural diversity and language differences, may also be important considerations in some cases, but they do not relate directly to economic considerations.

Since Global Marketing Is Affected by Economic Considerations,a Scan of the Global