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Coca-Cola,Gillette Razors,and Wrigley's Gum Are Selling Virtually the Same Product

Question 312

Multiple Choice

Coca-Cola,Gillette razors,and Wrigley's gum are selling virtually the same product in many countries.This is an example of which type of global marketing product/promotion strategy?


A) product customization
B) product adaptation
C) product extension
D) product integration
E) product invention

Correct Answer:

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