Kim Nagele,the senior procurement agent at JCPMedia,purchases tons of publication paper annually at a cost of hundreds of millions of dollars.Which role in the JCPenney buying center does Ms.Nagele perform?
A) user
B) gatekeeper
C) influencer
D) buyer
E) decider
Correct Answer:
Verified
Q2: Which of the following is a service
Q9: Which of the following types of firms
Q11: All of the following are organizational buyers
Q12: Business marketing refers to
A)the marketing of products
Q13: To select a paper supplier,JCPMedia looks at
Q13: A firm that reprocesses a product or
Q15: An industrial firm
A)is one that is independently
Q18: Organizational buyers refer to
A)manufacturers,wholesalers,retailers,and government agencies that
Q18: JCPMedia
A) creates the in-store signage, point-of-purchase displays,
Q21: Apex Therapeutic buys medical supplies and services
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