Business marketing refers to
A) the marketing of products to companies,governments,or ultimate consumers for use in the creation of goods and services.
B) the marketing of products and services to not-for-profit organizations at a reduced fee or nominal cost for use in the creation of goods and services that they can produce and market to others.
C) the marketing of products and services to companies,governments,or not-for-profit organizations for use in the creation of goods and services that they can produce and market to others.
D) the marketing of services in the area of intellectual property such as legal,financial,or creative consulting.
E) the marketing of an idea to create interest or generate goodwill,not just for an individual brand but also for an entire industry or product class.
Correct Answer:
Verified
Q2: Organizational buyers can be divided into three
Q7: Which of these statements regarding organizational buyers
Q9: Which of the following types of firms
Q10: Organizational buyers include manufacturers,wholesalers,retailers,and government agencies that
A)purchase
Q11: All of the following are organizational buyers
Q13: To select a paper supplier,JCPMedia looks at
Q15: An industrial firm
A)is one that is independently
Q16: A business market is also referred to
Q17: Mining companies,farms,financial services,and fisheries are all examples
Q17: Kim Nagele,the senior procurement agent at JCPMedia,purchases
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