In the organizational buying process,important product or service characteristics include purchases based on specifications,a predominance of raw and semi-finished goods,and heavy emphasis placed on
A)delivery time,technical assistance,and postsale service.
B)low price,buyer incentives,and extended contracts.
C)buyer incentives,technical assistance,and exclusive contracts.
D)quantity discounts,delivery time,and exclusive contracts.
E)low price,buyer incentives,and post-sale service.

Question

Quizplus · Accepted Answer

The important product or service characteristics in the organizational buying process include purchases based on specifications, which means that the buyer has a clear idea of their requirements and expects the seller to meet those specifications. A predominance of raw and semi-finished goods indicates that the buyer is looking for products that can be customized or modified to meet their needs. Additionally, in the organizational buying process, heavy emphasis is placed on delivery time, technical assistance, and post-sale service. Buyers are likely to choose suppliers who are reliable and can deliver products on time, provide technical support when needed, and offer good after-sales service. Therefore, option A is the correct answer. The other options either do not include all the important product or service characteristics or include characteristics that are not as important in the organizational buying process.

In the Organizational Buying Process,important Product or Service Characteristics Include