Important product or service characteristics in organizational buying include which of the following?
A)A heavy emphasis is placed on loyalty programs and rebates.
B)A heavy emphasis is placed on delivery time,technical assistance,and postsale service.
C)Direct selling to organizational buyers is rare.
D)A fixed,nonnegotiable price is the norm.
E)Personal relationships are preferred to online buying over the Internet.

Question

Quizplus · Accepted Answer

Organizational buying places a heavy emphasis on delivery time, technical assistance, and post-sale service. These factors are important as organizations need to ensure that the products and services they purchase are delivered on time, are of high quality, and are backed by excellent customer service. Other important characteristics may include customization, reliability, and scalability of the product or service. Loyalty programs and rebates may also be factors, but they are not as important as ensuring the product or service meets the organization's specific needs. Direct selling may be common in organizational buying and personal relationships may also play a role, but online buying over the internet is becoming increasingly popular. A fixed, non-negotiable price is not necessarily the norm in organizational buying as negotiations are often conducted to reach a mutually agreeable price.

Important Product or Service Characteristics in Organizational Buying Include Which