The decision-making process that organizations use to establish the need for products and services and identify,evaluate,and choose among alternative brands and suppliers is referred to as
A)the consumer purchase decision process.
B)organizational buying behavior.
C)the industrial purchase procedure.
D)the offering purchase framework.
E)the sustainable procurement process.

Question

Quizplus · Accepted Answer

The decision-making process described in the question is specific to organizations, not individuals, which is why options A, D, and E are incorrect. Option C is a possible answer, but "organizational buying behavior" is a more commonly used and recognized term in marketing and business literature.

The Decision-Making Process That Organizations Use to Establish the Need