In a buying center,__________ have formal authority and responsibility to select the supplier and negotiate the terms of a contract.
A)buyers
B)gatekeepers
C)deciders
D)influencers
E)users

Question

Quizplus · Accepted Answer

Buyers are the individuals in a buying center who have the formal authority and responsibility to select the supplier and negotiate the terms of a contract.

In a Buying Center,__________ Have Formal Authority and Responsibility to Select