A buy class situation affects buying center tendencies in different ways.If there are many people involved,the problem definition is uncertain,and the buying influence comes from technical or operating personnel,the buy class situation is MOST LIKELY a
A)conditional buy.
B)straight rebuy.
C)new buy.
D)modified rebuy.
E)standard buy.

Question

Quizplus · Accepted Answer

A new buy situation is characterized by the presence of many people involved in the decision-making process, an unclear problem definition, and a significant amount of buying influence from technical or operating personnel. In such situations, the buying center is likely to engage in extensive information gathering, evaluation of alternatives, and negotiation, making it a new buy situation.

A Buy Class Situation Affects Buying Center Tendencies in Different