A buy class situation affects buying center tendencies in different ways.If there are many people involved,both new and present suppliers are considered,and the buying objective is a good solution,the buy class situation is MOST LIKELY a
A)modified buy.
B)new buy.
C)straight rebuy.
D)make-buy.
E)standard buy.

Question

Quizplus · Accepted Answer

In a new buy situation, the buying center is more complex with many people involved, both new and present suppliers are considered, and the objective is to find a good solution to meet the new requirements.

A Buy Class Situation Affects Buying Center Tendencies in Different