A buy class situation affects buying center tendencies in different ways.If there is one person involved,the problem definition is well-defined,and the time required for a decision is short,the buy class situation is a
A)new buy.
B)straight rebuy.
C)conditional rebuy.
D)modified rebuy.
E)standard buy.

Question

Quizplus · Accepted Answer

A straight rebuy occurs when the problem is well-defined, the decision time is short, and the same person is involved in making the decision. Therefore, a straight rebuy is the best choice in this situation.

A Buy Class Situation Affects Buying Center Tendencies in Different