A buy class situation affects buying center tendencies in different ways.If there are two or three people involved,the problem definition has only minor modifications,and the time required for a decision is moderate,the buy class situation is a
A)new buy.
B)straight rebuy.
C)conditional rebuy.
D)modified rebuy.
E)standard reorder.

Question

Quizplus · Accepted Answer

A modified rebuy involves minor changes to an existing purchase, with a moderate decision-making process and a small buying center.

A Buy Class Situation Affects Buying Center Tendencies in Different