The question,"Which brand of smartphone does my roommate own?",would be asked during the __________ stage in the consumer purchase decision process.
A)problem recognition
B)alternative evaluation
C)information search
D)purchase decision
E)comparison

Question

Quizplus · Accepted Answer

The question of which brand of smartphone the roommate owns indicates a need for information search, which is the third stage in the consumer purchase decision process. This question suggests that the consumer has already recognized the problem and has moved on to seeking information before making a purchase decision.

The Question,"Which Brand of Smartphone Does My Roommate Own?",would Be