Amanda plans to go for a run after her classes are over.As she is lacing up her running shoes,she notices that one of the shoe's seams is unraveling,and she thinks it is about time for a new pair.In which stage of the consumer purchase decision process is Amanda at that moment?
A)information search
B)problem recognition
C)purchase behavior
D)alternative evaluation
E)prepurchase cognition

Question

Quizplus · Accepted Answer

Problem recognition,the initial step in the consumer purchase decision process,involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision.Amanda realized she needed a new pair of running shoes because one of the shoe's seams was unraveling.

Amanda Plans to Go for a Run After Her Classes