You have determined you want to buy an advanced hybrid vehicle,and a visit to Ford's website has revealed that the Ford Fusion Hybrid SE uses hybrid fuel technology with the latest in lithium-ion battery technology.You are currently in which stage of the consumer purchase decision process for this type of automobile?
A)problem recognition
B)needs analysis
C)purchase decision
D)information search
E)postpurchase evaluation

Question

Quizplus · Accepted Answer

After a consumer has recognized a problem,the next step in the decision-making process is to search for information.In this case,you have undertaken an external search for information.This is needed when past experience or knowledge is insufficient,the perceived risk of making a wrong purchase decision is high,and the cost of gathering information is low.

You Have Determined You Want to Buy an Advanced Hybrid