When you leave the library,walk back to your car,and notice that it has a flat tire,you are in which stage of the purchase decision process?
A)problem recognition
B)alternative evaluation
C)cognitive dissonance
D)routine response behavior
E)prepurchase behavior

Question

Quizplus · Accepted Answer

Problem recognition,the initial step in the consumer purchase decision process,involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision.You must solve the problem of the flat tire.

When You Leave the Library,walk Back to Your Car,and Notice