During the consumer purchase decision process, an individual at the ________ stage will perceive differences between his or her ideal and actual situations big enough to trigger a decision.
A) problem recognition
B) alternative evaluation
C) cognitive dissonance
D) information search
E) postpurchase behavior

Question

Quizplus · Accepted Answer

The problem recognition stage is when a consumer identifies a gap between their current situation and their desired situation, prompting them to make a purchase decision.

During the Consumer Purchase Decision Process, an Individual at the ________