In marketing, advertisements or salespeople can activate a consumer's purchase decision process by
A) creating a sense of irony or amusement.
B) manipulating a customer's want into a need.
C) promising product attributes that exceed the actual product potential.
D) showing the shortcomings of competing (or currently owned) products.
E) shifting the consumer's focus from internal search to external search.

Question

Quizplus · Accepted Answer

Showing the shortcomings of competing or currently owned products can highlight the benefits of the advertised product, prompting consumers to reconsider their current choices and potentially initiate a purchase decision process.

In Marketing, Advertisements or Salespeople Can Activate a Consumer's Purchase