In which stage in the consumer purchase decision process would a consumer ask, "How much can I afford to spend on a new flat-screen TV for my apartment?"
A) problem recognition
B) alternative evaluation
C) purchase decision
D) evaluation
E) information search

Question

Quizplus · Accepted Answer

In the information search stage, consumers gather information about products and consider their budget constraints to determine what they can afford.

In Which Stage in the Consumer Purchase Decision Process Would