Figure 5-1
-In Figure 5-1 above, C represents which stage of the consumer purchase decision process?
A) purchase decision
B) information search
C) problem recognition
D) alternative evaluation
E) financial consideration

Question

Figure 5-1
-In Figure 5-1 above, C represents which stage of the consumer purchase decision process?
A) purchase decision 
B) information search 
C) problem recognition 
D) alternative evaluation 
E) financial consideration

Quizplus · Accepted Answer

C represents the stage where consumers evaluate different alternatives before making a purchase decision.

Figure 5-1 -In Figure 5-1 Above, C Represents Which Stage of the of the Consumer