Glow Pets, from the makers of Pillow Pets, are a light-up pillow product designed for young children. The pillows are colorful animals that produce a soft light for 20 minutes at a time and were produced for children with a fear of the dark. The company aired ads on various TV programs showing children being comforted and sleeping restfully with a Glow Pet, making parents and kids alike desire such a situation. The content of the advertising's message most likely focuses on which stage of the consumer purchase decision process?
A) problem recognition
B) information search
C) alternative evaluation
D) purchase decision
E) postpurchase behavior

Question

Quizplus · Accepted Answer

The advertising message focuses on problem recognition by highlighting the issue of children being afraid of the dark and presenting Glow Pets as a comforting solution.

Glow Pets, from the Makers of Pillow Pets, Are a Light-Up