When Maricela looked in her closet and said, "I don't have anything to wear to the wedding next month," she was in which stage of the purchase decision process?
A) problem recognition
B) alternative evaluation
C) cognitive dissonance
D) routine response behavior
E) prepurchase behavior

Question

Quizplus · Accepted Answer

Maricela is experiencing problem recognition, as she has identified a need or problem (not having anything to wear to the wedding) that requires a solution.

When Maricela Looked in Her Closet and Said, "I Don't