Emily wants to purchase a tablet device.She is unsure about what hardware and apps she will need.As a result,she has begun asking for advice from her friends and relatives.In addition,she has talked to several salespeople at Apple and Best Buy and has looked at some websites,such as HP and Dell.Emily is engaging in
A)problem recognition.
B)an internal search.
C)an external search.
D)a purchase task.
E)the creation of an antecedent state.

Question

Quizplus · Accepted Answer

Emily is searching for information about tablet devices from external sources including friends,relatives,salespeople,and websites.An external search is especially important when the cost of gathering information is low,when past experience is insufficient,and when the risk of making a wrong decision is high.

Emily Wants to Purchase a Tablet Device