When past experience is insufficient,the risk of making a wrong decision is high,and the cost of gathering information is low,a consumer is more likely to use an ________ for information.
A)internal search
B)extensive search
C)expert directed search
D)external search
E)intensive search

Question

Quizplus · Accepted Answer

When past experience is insufficient,the risk of making a wrong decision is high,and the cost of gathering information is low,a consumer is more likely to use an external search for information.

When Past Experience Is Insufficient,the Risk of Making a Wrong