Sources of external information that originate with the sellers of products and services and include advertising, company websites, salespeople, and point-of-purchase displays in stores are referred to as
A) relational sources.
B) public sources.
C) personal sources.
D) stakeholder sources.
E) marketer-dominated sources.

Question

Quizplus · Accepted Answer

Marketer-dominated sources are those controlled by the sellers, such as advertising, company websites, salespeople, and in-store displays.

Sources of External Information That Originate with the Sellers of Products