When conducting an information search in the purchase decision process, a consumer may use various product-rating organizations, government agencies, and TV consumer programs known as
A) relational sources.
B) marketer-dominated sources.
C) personal sources.
D) public sources.
E) stakeholder sources.

Question

Quizplus · Accepted Answer

Public sources refer to independent and unbiased sources of information such as product-rating organizations, government agencies, and TV consumer programs that consumers use during the information search stage of the purchase decision process.

When Conducting an Information Search in the Purchase Decision Process